What is the primary purpose of a "kickoff meeting" in contract management?

The primary purpose of a kickoff meeting in contract management is to align all stakeholders and discuss deliverables, timelines, and responsibilities. This meeting serves as an essential communication tool that brings together everyone involved in the contract, including stakeholders from both the organization and the vendor. By aligning stakeholders, the kickoff meeting ensures that everyone has a shared understanding of the project goals and outlines the specific expectations and responsibilities of each party. It provides an opportunity to discuss key aspects, such as timelines for deliverables, performance metrics, and any potential challenges that may arise. This alignment is crucial for fostering collaboration and setting the groundwork for a successful contract execution and relationship management.